GavGPT — Gav Brett, Creative Director & Copywriter

Gav Brett is a freelance creative director and senior copywriter for global brands and agencies. This site is a parody of the ChatGPT interface — no actual AI involved. Every answer is hand-written.

About

Creative director; copywriter. Solving complex challenges through brand storytelling and creative strategy. Recent work spans AI-driven campaigns, cloud infrastructure, SaaS launches, and developer tools. Projects across the US, Canada, and Europe. 15+ years shaping campaigns for global brands including Amazon/AWS, Mastercard, Google, Diageo, Audi, LVMH, Birkenstock, Spotify, BBC StoryWorks, and more. Two Cannes Lions. Fully remote since 2021.

Selected work

Gav, Google and Museum Island — Google Arts & Culture x Museum Island, Berlin: the #HistoryOfUs social campaign reached 8.5 million people and took Museum Island from #73 to #5 in social engagement among cultural institutions.
Belmond (LVMH) — creative across hotels and trains: Belmond Good Living, The Art of Belmond, Hot Winter Nights (Brazil).
Amazon Web Services — since 2019: AWS Customer Stories (global), AWS Startups (North America), AWS x Software Companies, AWS Canada.
AI practice — AI-assisted creative and strategic development, agentic workflow design, rapid prototyping, context engineering, multi-model testing, AI visibility and answer-engine optimisation. Tools: Claude Code, Codex, ComfyUI + MCP.
AEO x GEO x SEO — built Find Your Signal, an AI visibility diagnostic, now piloting with agencies and brands across Europe and the US.
Words — MR PORTER (The Journal), Aston Martin Magazine, Vertu Concierge.
Audi UK — video, social and content, including a London shoot with Tom Hardy.
Cannes Lions x 2 — hired a lookalike country (Liechtenstein) for Microsoft Xbox's Halo 4 launch, with Edelman.
Screenwriting — a spec pitched in the room to Netflix; one OWA in development.
Fintech — Mollie, Blackrock, Starling Bank, Mastercard.
Also — Janssen, Guinness, Unilever, Birkenstock, Vodafone, Amazon Relay, PG Tips. Formerly a journalist: The Sunday Times, The Telegraph.

Contact

Email gavbrett@gmail.com · LinkedIn · YunoJuno